COOL SUMMER FASHION FOR SMALL DOGS. Woof – The Small Dog Company Introduces Hawaiian Shirts and Muu Muus

New York, NY June 10, 2003 -– There are many ways for small dog owners to beat the heat this summer, one of which is to outfit them in cool summer clothes. Woof – The Small Dog Company, an upscale apparel and accessory company for small dogs, is selling a new summer line of T-shirts, dresses, aloha shirts, Muu Muus and accessories such as bows, leashes and a designer line of crystal necklaces.

"Last summer we noticed retail customers buying sweaters for their dogs, because there wasn't much else," said Jane Noh, designer and co-owner of Woof. "That's when we decided to expand our line to include a range of quality summer clothing."

"We can't keep the Woof products stocked on the shelves," said Kimberly Walker, owner of Teacups Puppies & Boutique in Hollywood, Florida. "The Woof line has been a wonderful addition to our boutique."

The small dog market has been attracting a lot of attention as celebrities and consumers flock towards ownership of smaller dog breeds. Small dog breeds, which average up to 20 lbs., currently make up 35% of the entire dog population and are one of the fastest growing sectors of the pet products industry.

Woof's line of clothing retails for $29.99 and up, with their limited edition outfits starting at $54.99. Accessories start at $1.00 up to $34.99 for their Swarovski crystal Tiaras. The company's products are available on the web at www.woofonline.com and through select boutiques across the US and Canada.
"We only use the highest quality materials and all of our products are handmade," says Susan Hong, designer and co-owner of Woof.

About Woof – The Small Dog Company
Ridgefield Park, NJ-based Small Dog Company -Woof is a designer, manufacturer and seller of apparel and accessories for small dogs. Woof products are handmade using the highest quality materials. Woof retailers are located all over the world. Products can be purchased from retailers, or online at www.woofonline.com.

Note to Editors:
Please contact Darryl Ng at 201-931-1116 for a free brochure and print-ready photos. Woof is currently working on their fall and winter line of clothing. Woof will be featuring 100% cashmere and lambs wool sweaters, as well as a one of a kind ski parka.

Woof's top retailers include: Teacups Boutique, Hollywood, FL; Princessfield, Toronto, Ontario CANADA and Setagaya-ku, Tokyo, Japan; Canine Ranch, NY, NY; The Woofery, Los Angeles, CA; Aiken Do, Honolulu, HI and Muttropolis, San Diego, CA.





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